Paddy Power is known worldwide as the No. 1 Irish bookmaker, providing excellent odds and innovative features to their customers located all over the world. Indeed, the green outlines at the website may suggest their Irish origins, but they could also indicate the operator’s main focus. Namely, Paddy Power offers both great odds and tempting bonuses on football and horse racing events.
Paddy Power Betfair plc, a company that stands behind the sports betting website, was formed as a result of the February 2016 merger of Paddy Power plc and Betfair Group plc and is now divided into four divisions: Online, Australia, USA and Retail (with more than 600 shops across the UK and Ireland). Paddy Power is regulated by two authorities – the Isle of Man Gambling Supervision Commission and the UK Gambling Commission. Although the bookmaker is a little bit UK-centred, they target the global audience and give you a chance to bet on almost all sports.
Markets and Odds
Depending on the season, you will be able to place bets on around 50 most popular UK, European, Australian and American sports, but other markets are available from time to time such as politics, awards, financial and so on. The Paddy Power website presents the odds as decimals or fractions, but regardless of their form you will have many reasons to be satisfied with their quality, especially when it comes to football.
Speaking of football, besides covering all the major leagues, the bookmaker pays special attention to the UEFA Champions League with no less than 130 markets offered per match. The only objection we have concerning their football section is the lack of less popular European national championships, since that is something their competitors offer on regular basis.
The In-play section is open 24/7, allowing you to place your bets on live events, particularly football, tennis and racing. If you are in a hurry (which could happen when betting on live matches) you will find their markets layout very convenient, since Paddy Power has lined them up into groups - Top Markets, Win Markets, Correct Score Markets, Handicap Markets, Goal Markets and Match Specials. While the football profit margin stands at decent 5.7%, the operator seems pretty generous when it comes to American sports (around 4% for American football and baseball).
Bonuses and Promotions
Paddy Power is being promoted as the ultimate cash-back specials bookmaker offering a range of different markets every day. Needless to say, these offerings are mainly attached to football, but a nice set of horse-racing and greyhound racing Money Back Specials are regularly on the menu. The maximum stake per customer for these usually goes from €/₤25 to €/₤50.
The signup bonus, when available, awards new members with ₤30 provided they have already deposited at least ₤10. The minimum odds for those who want to use this offer are 1.50 and the rollover requirements are 1x the bonus amount.
Banking Options
Even if the British and Irish users are privileged with additional banking options, international players have a nice list of the most popular paying methods at their disposal, including VISA, MasterCard, Skrill, Neteller and PayPal, but also bank transfer and cheque. The minimum deposit amount varies from €/₤5 to €/₤10, while the minimum withdrawal amount stands at €/₤10. You have probably already noticed that GBP and EUR are the only currencies accepted by Paddy Power.
Customer Service
Those players who are not fluent in English may find it difficult to communicate with the customer support team members, but the customer service works impeccably. As one would expect it from such a powerful company, you can get help 24/7 using different means such as live chat, telephone (free numbers for UK and Ireland residents), email, twitter and regular mail.
Conclusion
Paddy Power is a mighty gambling machine with revenues measuring in billions of euros and pounds, more than 600 retail shops and an army of registered players using their website regularly. In spite of being a little bit too British for their worldwide ambitions, they provide a full range of sports and an excellent in-play section. The one thing everybody recognises Paddy Power is the Money Back Specials and this operator does not plan to give up on offering this amenity in the future.
